Partner with Gaffa XI
Sponsorship, advertising & partnerships
The opportunity
Gaffa XI is a football game built for the terraces: spin a club from a real top-flight season, draft your all-time XI one shirt at a time, then see how your side stacks up against every other gaffer in the land. It taps straight into football nostalgia, debate and tribalism — exactly the conversations a brand wants to be part of, not interrupt.
The audience
Football-first, mobile-first, opinionated. The kind of crowd that draft, replay, argue over ratings, and share their results in the group chat. We're happy to share up-to-date audience figures and growth on request — drop us a line below.
Ways to partner
Title & site sponsorship
Your brand presented tastefully across the game — a header presence and a "powered by" on the moments that matter, without getting in the way of the fun.
Sponsor a game mode
Own a named, shareable experience — your brand on a mode fans come back to, and on the share cards it generates. We have formats we can shape around your goals.
Branded shareable moments
Every finished XI produces a share card that ends up in group chats and on social. A light, well-placed brand presence rides along with thousands of organic shares.
Media & data partnerships
Co-created content, challenges and talking points for publishers and broadcasters around big football moments. Tell us what you have in mind.
Nothing here is fixed — if you've got an idea that fits your brand, we'd love to hear it. Packages can be tailored to your campaign and timing.
Why it works
Gaffa XI was built by football fans, for football fans, and it shows. The game creates the three things brands struggle to buy: genuine engagement (people choose to play, repeatedly), organic sharing (every XI is a talking point), and real emotional connection (nostalgia and debate). A partner who fits that spirit becomes part of the conversation rather than an interruption to it.
Let's talk
Tell us about your brand and what you're looking for. We'll come back quickly with options and current audience figures.
Gaffa XI is an independent, fan-made game. It is not affiliated with, endorsed by, sponsored by, or associated with any football league, competition, club, governing body or organisation, or with any game, publisher or ratings provider. All trademarks and other intellectual property remain the property of their respective owners. Partnership and sponsorship opportunities relate solely to the Gaffa XI product itself.